CBD or cannabidiol can be found in anything now. CBD infused smoothies, tea, coffee, face mask, you name it and there’s CBD in it! (and for the right reasons)
The market’s demand for CBD infused beverages has become so huge that Statista has predicted the following:
The market value of CBD-infused beverages in the United States is predicted to grow substantially over the coming years. By 2023, the market is expected to be valued at 1.4 billion U.S. dollars, over 16 times greater than its 2018 size.
Yes, the numbers are shockingly HUGE. There’s no doubt that the demand is super high & people are crushing over CBD but if you are wondering:
Is it safe to consume CBD in my beverage or daily food items?
Then we have answers for you & hey, you’re asking the right question. Just because everybody is running after it should not mean you will too.
In this article, we will explore the reasons why these beverages are becoming popular & whether or not they are safe for you to consume.
Are you ready amigos? Let’s begin!
$1.4 Billion CBD Infused Beverages Industry Rise
CBD has become a huge hit in the wellness industry in recent years. The reasons are multifold & we cannot pinpoint one cause for this insane popularity but let us try nevertheless.
Scientifically it all started from a paper published in the Journal of The American Chemical Society in the year 1940. An organic chemistry professor, Roger Adams, became one of the first scientists to isolate CBD from the cannabis sativa plant.
By the way, cannabis sativa, the scientific name for hemp or cannabis plant, was known for thousands of years before this research. Its presence can be found in many cultures across the world.
For example, Rastafari, a religion that was born in Jamaica in the 1930s, claim that smoking cannabis brings them closer to their God or Jah.
Similarly, India’s ancient medicinal system, Ayurveda has found evidence of cannabis use.
What is important to note is that post-Adams & other significant studies, we were able to understand that cannabis sativa has types- hemp & cannabis.
The difference? Chemical composition. The cannabis sativa plant has a number of cannabinoids or chemical compounds. The most important ones are- CBN, CBD, THC, CRN.
Out of these above-mentioned cannabinoids, THC has been a center of controversy as it gets you stoned. Yes, you read it right! Stoned or high.
THC or tetrahydrocannabinol is the reason cannabis plant’s use is illegal around the world. It is psychoactive & can be addictive. However, the same is not true for other cannabinoids like CBD.
CBD is non-psychoactive & has a plethora of health benefits such as pain relief from severe diseases like arthritis, anxiety, depression. But the problem at hand? How to take THC out of the plant?
So, with this distinction came a much-needed push for the legalization of cannabis. Historically speaking, Adams’ work with Walter S. Loewe helped establish this crucial distinction.
Now that people knew how to take out all the benefits from cannabis sativa without getting high, the social movement grew even faster.
Charlotte Figi & The Farmer’s Bill
Movements by common people drove the CBD revolution in a true sense. Charlotte Figi,the child who fought Dravet Syndrome, found treatment for her seizures in medical cannabis.
Figi’s parents, Paige & Steven, lead a crusade for medical cannabis, particularly CBD for over a decade. Their journey made the world believe that not everyone’s trying to get high but simply wants to live a pain-free life.
Since then, many other social movements & research projects have come to the forefront, leading the way for CBD as an alternative medicine for many diseases.
Also, with the arrival of the Farmer Bill in the US (2014), cannabis was no longer a restricted drug. The bill differentiated the cannabis sativa plant based on the THC content. Hemp, cannabis sativa with <0.3% THC became legal for production across the US (State laws vary).
Today, with kick-ass marketing & continued support from the common people has created an image as:
Natural/organic, Healing, Accessible, Affordable & most importantly alternative remedy. It has made people believe it can be used in everything, literally!
CBD Infused Beverages & Daily Food Items: Gimmick or Not?
What do we have in the market? Oh, it is a LONG list. Here it goes:
- CBD water
- CBD coffee
- Soda water
- Chocolate-dipped pretzels
- Fried chicken
Phew! That’s just the beginning. Innovation & creativity are touching the sky right now. There’s no limit.
Now, coming to the safety aspect. Let us see what the World Health Organization has to say about it.
In a 2018 Critical Review Report, an expert committee on CBD concluded that:
CBD is generally well tolerated with a good safety profile. Reported adverse effects may be as a result of drug-drug interactions between CBD and patients’ existing medications.
To date, there is no evidence of recreational use of CBD or any public health-related problems associated with the use of pure CBD.
Good news indeed but there’s another angle to it that should be taken into account.
CBD Is Not HEAL-ALL/CURE-ALL Solutions!
In an interview with Vice, Prof James Giordano at Georgetown University Medical Center says, “CBD is not a panacea”.
Several factors influence its efficacy, such as:
- Bioavailability: CBD oil dripped into your food or beverage usually gets metabolized within the gut. This low absorption is a result of its insolubility in water (oil & water don’t mix). To fight this phenomenon, companies like Recess, a New York-based CBD company, have patented a nanoemulsion method for better absorption of CBD in the body.
- Metabolic rate: Every individual has a unique biology. Therefore, whether or not you will feel the impact of CBD’s “feel good” effect depends upon your body’s metabolic rate. You may feel anything between “great” to “meh”.
- Whether you’re on an empty stomach or not: According to Jeff Chen, director of the University of California Los Angeles Cannabis Research Initiative, since CBD is fat-soluble, it can get absorbed with the food we eat into the bloodstream easily. There’s no solid evidence to support this theory though.
- Dosage: Of Course the dose matters. As said earlier, all of them have unique biology & therefore, our body’s CBD needs will vary. Whether or not that CBD oil-infused cookie will have an effect will depend upon the dose put inside the mixture. Again, there’s no sure-shot way to tell what’s the right amount to put into your beverage or food.
In conclusion, there aren’t any go-to guidelines for CBD-infused foods and drinks. Based on WHO reports & much anecdotal evidence, one can say it’s safe to consume but at the same time, be mindful of the factors influencing CBD’s absorption in mind.
Also, remember, it is not a cure-all, heal-all solution. Do your diligent research & learn more about it before jumping into the trend.
Understand your body’s needs & in case you’re going to try it soon, listen to your body. If you’re not feeling okay, consult your physician.
So, Is It Safe To Consume CBD in MY Beverage or Daily Food Items?
Yes, it is safe as long as you keep in mind the points we’ve made earlier. We always advocate for people to talk with their physician about starting CBD depending on their medical situation.
As we always say, listen to your needs. Understand CBD with our blogs & other research platforms. In case you want to try it, we’ve got you covered 🙂
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Adams, R., Hunt, M., & Clark, J. H. (1940). Structure of Cannabidiol, a Product Isolated from the Marihuana Extract of Minnesota Wild Hemp. I. Journal of the American Chemical Society, 62(1), 196–200. https://doi.org/10.1021/ja01858a058
CBD beverages market size 2018-2022. (n.d.). Retrieved October 1, 2021, from Statista website: https://www.statista.com/statistics/1063648/cbd-beverages-market-value-us/
Hemp. (n.d.). Retrieved from www.usda.gov website: https://www.usda.gov/topics/hemp
Lukach, A. (2019, May 21). CBD-infused beverages are on the rise, but face major issue: The cannabis compound doesn’t dissolve in water. Retrieved October 1, 2021, from chicagotribune.com website: https://www.chicagotribune.com/dining/ct-food-chicago-cbd-infused-drinks-0529-story.html
Pandika, M. (2019, February 20). Do CBD Gummies Work? Retrieved October 1, 2021, from www.vice.com website: https://www.vice.com/en/article/nexdq8/we-asked-experts-if-cbd-spiked-foods-do-anything-at-all
RICCIARDI, T. (2021, February 22). On Charlotte Figi Day, family will celebrate the Colorado girl who helped legitimize medical marijuana. Retrieved October 1, 2021, from The Denver Post website: https://www.denverpost.com/2021/02/22/charlotte-figi-memorial-cbd-cannabis-medical-marijuana-colorado/